Jana Alvarez

With a background in Fine Arts, Fashion Design, Advertising Art, and Interior Design, Jana Álvarez moves beyond artistic labels, as everything is now multidisciplinary for her. For her, the idea and the material “choose” the technique, format, and form of expression.

She has extensive professional experience as a fashion designer for various brands, as a creative in advertising, a freelancer in illustration and painting, set design for film and TV productions, and interior design projects. Her work includes collaborations with brands such as Purificación García, Antonio Miró, Custo BCN, Bassat Ogilvy, Editorial Murdoch, Boca Films, Productora Zeppelin, TV3, Canal+ France, the 1992 Olympic Games, the National Ballet of Cuba, Hilton hotels, alternative theater, Médecins Sans Frontières, C.G.T., and more.

She has a broad track record in national and international exhibitions, both individual and collective, in locations such as Barcelona, Sitges, Santander, Madrid, Menorca, Málaga, Almería, Bilbao, León, Asturias, Valencia, Paris, Nantes, London, Rome, Berlin, Beijing, Tokyo, Uruguay, Pittsburgh, Los Angeles, Santa Fe, among others. She has participated in Drap-Art since its inception in 1996 and continues to collaborate with the project.

Her artistic and personal motivation in everyday life is to reuse in order to achieve zero waste. She is critical of the unconscious and disconnected consumer society that leads us to natural, social, and economic extinction.

“This capitalism is unsustainable, leaving behind waste, disasters of all kinds, and ruins in its wake. There is hardly any material that is ‘clean’ or, by now, natural that does not have a negative impact on ecosystems. That’s why I reuse objects and materials of any composition and type rejected, to give them ‘a thousand lives,’ not just two, even if I have to recycle them to their total disintegration. From defeat to defeat until final victory. Change is possible.”